ABOUT

Most content informs. Very little of it makes anyone feel anything. I've spent 19 years as a writer proving that complex subject matter doesn't have to be forgettable, taking dense, technical ideas and turning them into stories people remember.

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I'm a senior copywriter and content strategist with over a decade focused on B2B technology and enterprise software, including UiPath, where a single asset I conceived drove more than $2M in incremental revenue, and Hyland, where I wrote for banks, credit unions, and insurers, as well as IT buyers across verticals. My specialty is brand voice, messaging, and campaigns that are clear, human, and built to move people.

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I also write for consumer and lifestyle brands, and I'm a published poet and novelist. That range is why my copy flexes: technical when it needs to be, warm and human when that's what lands. Whether you're selling to other businesses or direct to consumers, I can help.