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Portfolio


Customer highlights for sales conversations
These PPTX slides are created to enable the healthcare sales team to present core customer stories in 1:1 conversations.
May 28


High-profile summits
Company: UiPath Year: 2022 - 2024 Work summary: Â Management and production of the healthcare and life sciences summits held annually at...
Mar 28


A smart two-word concept
Company: Hyland Work summary: Â I researched, pitched, and built the content strategy aligned to a key product marketing IT theme. I...
Mar 22


Healthcare story maps
I worked with cross-functional healthcare stakeholders to develop messaging maps. These high-level messaging documents provide guidance from brand penthouse messaging for healthcare and its sub-verticals down to the key business areas where UiPath brings value.
May 28


Hyland customer stories
From banking to retail, I directly interviewed customers and wrote their customer stories for the Hyland resource center.
May 28


Lending creativity to mortgage banking
Company: Hyland Work summary: Â Pitched, wrote, and directed creative for this infographic. Company: Hyland Work summary: Â Pitched, wrote,...
May 15


Scene-stealing e-book copy
Company: Hyland Software Work summary: Â Created the concept for this e-book and wrote all copy. Directed design and built strategy for...
May 15


Charting a course for healthcare transformation
Company: UiPath Year: 2024-2025 Work summary: Â I created the strategy, directed the build-out of messaging, and built the templates for...
Mar 24


Informative & fun? Affirmative.
Company: Lumenad Year: 2021 Work summary: Â This is part one of a strategy that covered four pillars of Lumenad's advertising intelligent...
Mar 23


Messaging with heart
Company: UiPath Year: 2023 Work summary: Â Copywriting for largest vertical of $7.6 billion technology company. Copy used across website,...
Mar 23


Illustrating pain points in healthcare
Company: UiPath Year: 2023 Work summary: Strategic re-use of data from a healthcare survey to write copy for an infographic and social...
Mar 22


Fun & games with ad data
Company: Lumenad Year: 2021 Work summary: Â This is part two of a strategy that covered four pillars of Lumenad's advertising intelligence...
Mar 21


Listings
The things in our house we haven’t gotten rid of threaten to overtake us. They collect dust and bear the possibility of silverfish and...
Mar 20


Geode
The news of your cancer began a fracture – a small crack we thought could be patched. But then it crept outward into the multicolored...
Mar 20


Where Water Runs
In the place where water runs, magic shivers and hums and shakes the trees with its incantations.
Mar 20


Horror Story
This is the first mixed media piece in a series I created using acrylic paint and torn pages from a Patricia Cornwell novel on a canvas...
Mar 1


Daydream
Somewhere we are camping alongside water: a river, stream, ocean or rare desert oasis. We hold hands. Our son is talking to the water,...
Mar 1
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