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Portfolio


Charting a course for healthcare transformation
Company: UiPath Year: 2024-2025 Work summary: I created the strategy, directed the build-out of messaging, and built the templates for this ongoing, foundational solution content. The e-book was the top-performing piece of healthcare content of all time as of early 2026, with a documented $2.02M in incremental ARR. Assets include: E-book template and iterations for healthcare payers and providers, as well as for life sciences Solution sheet template. Readers will be able to m
7 days ago


Messaging with heart
Company: UiPath Year: 2023 Work summary: Copywriting for largest vertical of $7.6 billion technology company. Copy used across website, tradeshow booths, digital advertising, and email marketing campaigns.
Jun 16


High-profile summits
Company: UiPath Year: 2022 - 2025 Work summary: Messaging, management, and production of the healthcare and life sciences summits held annually at the UiPath FORWARD customer conference in Las Vegas. I scaled these in-person, full production events from one summit in 2022 to three simultaneous summits in 2025 with 23 speakers, and 14 customer companies. Work includes: Theme and messaging Planning Project management Speaker recruitment & preparation Content creation Promotion
Jun 15


Event opener videos
Company: UiPath Year: 2025 Work summary: Developed scripts for three opener videos for the Healthcare & Life Sciences Summits at UiPath FUSION 2025. One video example from the is included here, as well as images of the script document where I developed the copy.
May 15


Prospector Knowledge Center
Company: Innovadex/UL Prospector Year: 2012-2016 Work summary: I proposed, built, and managed the UL Prospector Knowledge Center, a site that is still thriving today. Prospector's core product was an ingredient search engine for product developers across a variety of industries, including: Paints & coatings Food, beverage, & nutrition Plastics Personal care & cosmetics & more My content strategy provided product developers with articles about novel ways to use ingredients and
Sep 1, 2025


Lending creativity to mortgage banking
Company: Hyland Work summary: Pitched, wrote, and directed creative for this infographic. Company: Hyland Work summary: Pitched, wrote,...
May 15, 2025


Scene-stealing e-book copy
Company: Hyland Software Work summary: Created the concept for this e-book and wrote all copy. Directed design and built strategy for...
May 15, 2025


Informative & fun? Affirmative.
Company: Lumenad Year: 2021 Work summary: This is part one of a strategy that covered four pillars of Lumenad's advertising intelligent...
Mar 23, 2025


Illustrating pain points in healthcare
Company: UiPath Year: 2023 Work summary: Strategic re-use of data from a healthcare survey to write copy for an infographic and social...
Mar 22, 2025


A smart two-word concept
Company: Hyland Work summary: I researched, pitched, and built the content strategy aligned to a key product marketing IT theme. I...
Mar 22, 2025


Fun & games with ad data
Company: Lumenad Year: 2021 Work summary: This is part two of a strategy that covered four pillars of Lumenad's advertising intelligence...
Mar 21, 2025


Hyland customer stories
From banking to retail, I directly interviewed customers and wrote their customer stories for the Hyland resource center.
Mar 21, 2025


Listings
Nominated for Best Small Fictions. The things in our house we haven’t gotten rid of threaten to overtake us. They collect dust and bear the possibility of silverfish and brown spiders with violin backs and gauzy white egg sacks. We dig them out of garage bins, attic storage, and bedroom closets. Nearly all of it is baby toys or decor from our dismantled nursery. Our son is seven: too old to still be interested but too young to let go willingly.
Mar 20, 2025


Geode
The news of your cancer began a fracture – a small crack we thought could be patched. But then it crept outward into the multicolored expanse of time and spread gray outward from its edges like the matte surface of a stone.
Mar 20, 2025


Where Water Runs
In the place where water runs, magic shivers and hums and shakes the trees with its incantations.
Mar 20, 2025


Ghost
This is the second mixed media piece I created using acrylic paint and torn pages of one of Patricia Cornwell's Kay Scarpetta novels on a canvas panel.
Mar 1, 2025


Horror Story
This is the first mixed media piece in a series I created using acrylic paint and torn pages from a Patricia Cornwell novel on a canvas panel. If you're familiar with Cornwell's Scarpetta novels, you know they are grusome and dark. Kay Scarpetta is a medical examiner who solves crimes and is often put into grave danger herself. Horror Story by Beth Politsch
Mar 1, 2025


Daydream
Somewhere we are camping alongside water: a river, stream, ocean or rare desert oasis. We hold hands. Our son is talking to the water, bowing with a mantis in prayer, a tiny octopus colors itself to his eyes. How did we ever define home, a place we make is nothing compared to the redwood tree we rest our bodies against. We are so small and soft.
Mar 1, 2025


An eye for visual design
I create floral art using dried, faux, and fresh flowers and foliage, as well as pressed flower art that incorporates some of my mixed media techniques.
Dec 1, 2024
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