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A smart two-word concept

Updated: May 28

Company: Hyland

Work summary: I researched, pitched, and built the content strategy aligned to a key product marketing IT theme. I created the "grow smarter" concept and wrote all copy for this multi-channel creative content marketing campaign, including:

  • E-books

  • Landing page

  • Infographic

  • Digital signage at the Cleveland International Airport

  • Social teaser videos



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