A smart two-word concept
- bpolitsch
- Mar 22
- 1 min read
Updated: May 28
Company: Hyland
Work summary: I researched, pitched, and built the content strategy aligned to a key product marketing IT theme. I created the "grow smarter" concept and wrote all copy for this multi-channel creative content marketing campaign, including:
E-books
Landing page
Infographic
Digital signage at the Cleveland International Airport
Social teaser videos
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