Portfolio

Company: UiPath Year: 2024-2025 Work summary: I created the strategy, directed the build-out of messaging, and built the templates for this ongoing, foundational solution content. The e-book was the top-performing piece of healthcare content of all time as of early 2026, with a documented $2.02M in incremental ARR. Assets include: E-book template and iterations for healthcare payers and providers, as well as for life sciences Solution sheet template. Readers will be able to m

Company: UiPath Year: 2022 - 2025 Work summary: Messaging, management, and production of the healthcare and life sciences summits held annually at the UiPath FORWARD customer conference in Las Vegas. I scaled these in-person, full production events from one summit in 2022 to three simultaneous summits in 2025 with 23 speakers, and 14 customer companies. Work includes: Theme and messaging Planning Project management Speaker recruitment & preparation Content creation Promotion

Company: Innovadex/UL Prospector Year: 2012-2016 Work summary: I proposed, built, and managed the UL Prospector Knowledge Center, a site that is still thriving today. Prospector's core product was an ingredient search engine for product developers across a variety of industries, including: Paints & coatings Food, beverage, & nutrition Plastics Personal care & cosmetics & more My content strategy provided product developers with articles about novel ways to use ingredients and

Company: Lumenad Year: 2021 Work summary: This is part one of a strategy that covered four pillars of Lumenad's advertising intelligent...

Company: UiPath Year: 2023 Work summary: Strategic re-use of data from a healthcare survey to write copy for an infographic and social...

Company: Hyland Work summary: I researched, pitched, and built the content strategy aligned to a key product marketing IT theme. I...

Company: Lumenad Year: 2021 Work summary: This is part two of a strategy that covered four pillars of Lumenad's advertising intelligence...