Prospector Knowledge Center
- Sep 1, 2025
- 1 min read
Company: Innovadex/UL Prospector
Year: 2012-2016
Work summary: I proposed, built, and managed the UL Prospector Knowledge Center, a site that is still thriving today. Prospector's core product was an ingredient search engine for product developers across a variety of industries, including:
Paints & coatings
Food, beverage, & nutrition
Plastics
Personal care & cosmetics
& more
My content strategy provided product developers with articles about novel ways to use ingredients and materials written by high-level professionals in their fields. The strategy was the biggest driver of traffic to the Prospector search engine, and the newsletter section that promoted the articles had the highest CTRs by far.
Comments