Portfolio

Company: UiPath Year: 2024-2025 Work summary: I created the strategy, directed the build-out of messaging, and built the templates for this ongoing, foundational solution content. The e-book was the top-performing piece of healthcare content of all time as of early 2026, with a documented $2.02M in incremental ARR. Assets include: E-book template and iterations for healthcare payers and providers, as well as for life sciences Solution sheet template. Readers will be able to m

Company: UiPath Year: 2023 Work summary: Copywriting for largest vertical of $7.6 billion technology company. Copy used across website, tradeshow booths, digital advertising, and email marketing campaigns.

Company: UiPath Year: 2022 - 2025 Work summary: Messaging, management, and production of the healthcare and life sciences summits held annually at the UiPath FORWARD customer conference in Las Vegas. I scaled these in-person, full production events from one summit in 2022 to three simultaneous summits in 2025 with 23 speakers, and 14 customer companies. Work includes: Theme and messaging Planning Project management Speaker recruitment & preparation Content creation Promotion